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Whats happened to youtunes algorithm5/26/2023 ![]() The interest of the YouTube staff in the music videos of half We met them since the video came out, so we got to talk with them like ‘Hey, for your next video… here are some creative ideas… this is how YouTube works in general.’ Just giving us ideas for future stuff and partnering with us for anything we try to do next.’ ‘YouTube’s been our number one helper on everything. And the rest has been just trying to catch up ever since,’ bassist J Tyler Johnson says. It was just like: We have a new idea – let’s see how it goes. It was cool because we hadn’t done anything for a while. taking off on YouTube, it was definitely unexpected and took them on a whole new journey: ‘ It changed our entire lives. alive from Long Beach, California, with their music video to their song still feel.When this happened to the three members of the band half When a video manages to hit that idea of what quality means to a particular target audience, who will watch plenty of it, fragmented as audiences may be on social media, it can truly change the success of channels on YouTube overnight. ![]() It may be particularly creative or entertaining or gripping, there are plenty of reasons. In a way, it’s up to the audience to define what quality is by the amount they watch the content. This means that most social media algorithms are all about audiences and what they want to see. So when people watch something from start to finish, or even better, watch a video all over again, reaching a critical mass of minutes watched in total, the algorithm is highly likely to promote said video, showing it to even more people and have it be viewed even more – and as a result the algorithm will push it even more. The measurement of success on YouTube is watch time, meaning exactly how much time in minutes was spent on the platform watching videos. But what a lot of people probably don’t think about enough is that most social media algorithms such as the YouTube algorithm, which determines if music videos end up performing well or not, is designed to keep people on the platform. Obviously, there is always some luck involved to create viral hits. When I’m not doing interviews for NBHAP, I work for a digital-first content network, creating video content for social media platforms and gathering expert knowledge on their algorithms. So there’s the real challenge – to stand out from the sheer mass of content being added online every day. It would be delusional to think only because it got easier to release music that listeners will also find it. A colleague of mine recently talked with a playlist curator on Spotify who said that they are faced with about 35.000 new songs every week. And in 2018, there were already 35 million songs on Spotify. But there is the flipside of the coin: It is said that every hour of the day around 300 hours of video are uploaded to YouTube. It’s not only up to radio stations or tv channels anymore to curate what people get to listen to. These days, what are the options for upcoming musicians and bands to gain a following? With platforms such as YouTube or Spotify, it’s become increasingly easy to put things out and gain a following without a major label. Continue reading for the story of how a music video on YouTube enabled the band from Long Beach to tour all through the States and come across the pond to Europe, where I met them in Berlin for NOTHING BUT HOPE AND PASSION to chat about how important their success on YouTube was and how a concept of relatability feeds into that.
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